Pay-per-click or PPC advertising is an excellent way to drive traffic to your site. Simply put, PPC is sponsored online advertising that is used on a wide variety of search engines. As an advertiser you only pay for your ad if a web user clicks on the listing you have provided.
PPC is a cost-effective method to generate traffic to your website. It is also a quick way to get your marketing efforts off the ground and gain website traction.
How does PPC Work?
PPC advertising is almost like a silent auction. The site owner places bids on definite key phrases or key words they believe fit with their niche audience. When a user types a search query using keywords matching the advertiser’s keyword, multiple listing appear, but the PPC stands out on the right hand or top of the search engine page. These ads will be listed as “Sponsored Ads” which tend to lend more credibility to the link.
Benefits of PPC
Some of the benefits of PPC are-
Advertisements are listed as “sponsored ads” and are separate from the general search engine listings. These adverts are most commonly displayed at the top the page in the search engine results (SERPS).
Advertisers are noticed by a larger target audience.
You only pay for the ad when it is “clicked” on. This is the reason it is called pay-per-click. When you find a PPC service negotiate for the best advertising rates to keep your potential profits at a good level.
It generates traffic to you website quickly. Advertising using this strategy is fast. There are services and systems that actually draw traffic to your site within a very few minutes of opening your account.
It is easier to adjust your marketing strategy using this strategy. As market conditions or trends change you can simply go into your account, change your ad and be up and working within minutes. This is a great feature for specials or one-time offers.
It is an excellent tool to “weed out” non-customers. Users enter the keywords into a search engine, click on your “sponsored ad” immediately having access to your site. Since the user is already looking for what you are offering, they can easily purchase and you make money.
Niche markets can receive traffic for highly specific key phrases. Using your product name you can draw customers that are highly motivated to purchasing your products.
PPC advertising campaigns allow you to control your traffic. Using it you can turn user traffic on or off. You can create instant traffic for a special user while controlling who visits to your site.
Information and exposure is ultimately controlled by you. List the information you want advertised and control your market.
It is a revenue agent even while you are working on slower or more intense marketing campaigns.
We can manage your PPC campaigns for you and help you get the most out of your online budget. Call 0121 242 2072 for more details.
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