How PPC Can Increase Your Revenue

Pay-per-click or PPC advertising is an excellent way to drive traffic to your site. Simply put, PPC is sponsored online advertising that is used on a wide variety of search engines. As an advertiser you only pay for your ad if a web user clicks on the listing you have provided. PPC is a cost-effective […]

What is SEO?

SEO or Search Engine Optimisation is the technique that is used which enables the pages on your website to be shown correctly within the search engines. A good search optimisation company will use white hat methods, or methods that are in line with search engine terms and conditions. There are also methods called ‘black hat’ […]